Show and Tell: Crafting your unique voice on social media

Whether you are a content creator, business owner, or a professional who wants to learn how to advocate for yourself better in the workplace, this uniquely holistic workshop is designed to build your narrative, shape your strategy, and style your success - authentically and powerfully.  

The workshop will cover essential storytelling techniques to help you craft your authentic voice, digital media strategy to elevate your reach, and the business of content creation - from how to negotiate your first brand partnership to personal styling tips to help you make a lasting impression online and offline.

⭐The event is perfect for:

• Content creators or aspiring content creators

• Entrepreneurs / small business owners

• Professionals who are looking to elevate their presence on soial media

Workshop Overview

This interactive session will follow a cocktail recipe format, visually illustrated with a training deck, and will cover essential storytelling techniques to help you craft your authentic voice, digital media strategies to elevate your reach, and insights into the business of content creation—from negotiating your first brand partnership to personal styling tips that leave a lasting impression online and offline.

🍸 Workshop Components:

1. Base Layer: Finding Your Story Explore the foundational elements of storytelling, including:

• The ecosystem of story

• Crafting a message house

• Identifying your audience

• Developing effective content strategies and tactics
  

2. Second Layer: The Science of Social Media Unpack the complexities of social media algorithms and learn how to leverage them to enhance your visibility and engagement.

3. Garnish(es):Enhance your presentation with essential techniques:

• Camera-Ready Techniques: Tips on makeup, style, and presentation to boost your confidence on-screen.

• Working with PRs: Key do's and don'ts for effective collaboration with public relations professionals.

• Dealing with Haters: Strategies for managing criticism and negativity online.

🔑 Key Takeaways:

• Craft Your Story: Learn to express your authentic voice.

• Boost Your Online Presence: Develop strategies to reach wider audiences.

• Understand Brand Partnerships: Get tips on negotiating deals.

• Personal Style Matters: Discover styling tips for a strong impression.

• Be Authentic: Build a narrative that reflects who you truly are.

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👩🏻‍🏫 About the trainers:

• Isabel Wong - With over a decade of experience in broadcast media as a native English TV presenter and event emcee, Isabel is a seasoned integrated communications & editorial strategist, executive media trainer, regular event moderator and speaker, voice-over talent and DEI advisor who has extensive experience working with global and regional corporations, C-suite leaders and high-profile individuals including royal family members on executive positioning and thought leadership development. As a well-rounded media professional specialising in sectors including banking & finance, investment management, B2B tech, DE&I, and ESG, Isabel has also worked at international organisations including Bloomberg TV and Edelman, her work can be seen on Yahoo Finance, Travel Channel, Asia Tatler, RTHK, SCMP, and more. Isabel is also the founder and podcast host of Proudly Asian - an award nominated media platform that raises the collective voice of Asian and Pacific Islanders around the world through the power of creative storytelling.

• Yoyo Yip - With more than 10 years of experience in the beauty industry, Yoyo Yip is a celebrity makeup artist and YouTuber based in Hong Kong.

  In 2024, Yoyo shifted her focus to content creation and amassed nearly 20k subscribers on YouTube within the first year. She has since worked with numerous international beauty brands including La Mer, M.A.C, Bobbi Brown, Clé de Peau Beauté, Caudalie and Currentbody. Yoyo is also an educator, teaching both professional and daily techniques to all makeup lovers.