Ever feel like you're shouting into the void with your Google Ads? You set a budget, write what you think are Pulitzer-winning ad copies, and then… crickets. You’re not alone. The digital marketing world is changing at light-speed, and the new pilot in the cockpit is Artificial Intelligence. In our latest WoHK Community Call, we sat down with the brilliant Anne Suaverdez , founder of Wresonate Media, to demystify how we can harness AI for Google Ads without it blowing up our

There’s a phrase that echoes through the digital marketing world every couple of years: "SEO is dead." But if you were in our vibrant community call this week, you’d know nothing could be further from the truth. This week, we were thrilled to host Velizara Tellalyan (Zara) , a certified SEO consultant and Google Ads expert with over 13 years of experience, for a deep dive into SEO for Beginners . With over 20 members in attendance, the energy was electric, filled with fantast