Are Instagram Trial Reels Worth It? Highlights from Women of Hong Kong's First Community Call

Ladies, last week we made history! Women of Hong Kong hosted its very first Community Call, creating a space online for inspiration, curiosity and a whole lot of learning - all within 45 minutes from the comfort your home, the gym or anywhere with your phone.

Our first Community Call topic covered "Reels" and leading the charge with her unbeatable expertise was my brilliant business partner and COO, Elisabetta Sorrentino. Whether you’re a seasoned creator or someone trying to muster the courage to post your first reel (we see you!), this call was made for you.

Here’s everything you need to know about what went down—and why these Community Calls are going to be a game-changer for women in Hong Kong.

So, What Is a Community Call?

For those who are new to the concept, a Community Call is a live, interactive session where women can come together to:

• Learn from Experts: Each session features a guest speaker or facilitator who shares their insights on a specific topic.

• Ask Questions & Collaborate: These calls are designed to be interactive, with opportunities to ask questions, share ideas, and spark conversations.

• Build Connections: It’s not just about learning—it’s about meeting like-minded women who understand the power of community.

  
  

In short, a Community Call is where knowledge, connection and safety meet in a secured virtual room, twice a week for 45 minutes. :)

The Recap: Your Questions, Answered

Here are the highlights from our call, featuring some of the top questions from the session and Elisabetta’s expert advice:

Q1: Are Instagram trial reels worth it?

Elisabetta: “Absolutely. Trial reels give you a chance to experiment with new ideas. Post them as trials, see how they perform, and if they’re a hit, make them visible to your full audience. It’s a low-risk, high-reward approach.”

Q2: How can I turn non-followers into followers?

Elisabetta: “Start with your bio—it’s your digital first impression. Make sure it clearly communicates who you are, what you do, and why people should follow you. And don’t forget to include a call-to-action in your captions, like ‘Follow for more tips.’”

Q3: What’s the secret to creating great hooks for reels?

Elisabetta: “The first 3 seconds are everything. Use dynamic visuals, bold text like ‘You’re doing this wrong,’ or an unexpected moment to grab attention. If you don’t hook them early, you’ll lose them.”

Q4: Can I create engaging reels without showing my face?

Elisabetta: “Absolutely! Faceless content is a great option. Use voiceovers, text-to-speech tools, or showcase your work instead of yourself. Authenticity matters more than anything.”

Q5: Should I post reels in multiple languages?

Elisabetta: “It depends on your audience. If your market is bilingual, mix it up. But if most of your audience speaks one language, prioritize that. Your Instagram analytics can guide you.”

Q6: Do hashtags and tagging still matter for reels?

Elisabetta: “Hashtags aren’t as powerful as they used to be, but 2–3 relevant ones can still help. Tagging collaborators or accounts with a bigger reach is much more effective.”

The Takeaway: 5 Essential Instagram Reels Strategies for Women of Hong Kong

1. Consistency Builds Momentum: Posting regularly signals Instagram to push your content to more viewers. Even one reel per week can make a difference.

2. Optimize Your Profile: Your bio is your elevator pitch—make it count.

3. Prioritize Quality: Use natural lighting, clear audio, and professional editing tools like CapCut to ensure polished results.

4. Leverage Trends Wisely: Trending audios and themes can amplify reach when used creatively.

5. Progress Over Perfection: Don’t let fear hold you back. Post your reel, learn from the results, and refine your approach.

Our first Community Call was a beautiful reminder of what’s possible when we come together to support each other.

Whether you joined to learn, ask questions, or simply soak up the inspiration, you were part of something special. And if there’s one thing you take away from Elisabetta’s advice, let it be this: Stop overthinking and just post it.

See you at the next Community Call! To join, visit our events page, or upgrade your account to Digital Access to unlock all Community Calls for free!