Remember when public relations meant hoping your news release would land in the right journalist's inbox? While that still has its place, the world of PR has transformed into something far more dynamic—and frankly, more exciting.  Moving beyond traditional media outreach, a modern PR strategy now demands a nuanced understanding of digital platforms, audience segmentation, and authentic brand storytelling. A few months ago, we had Carol Yeung , PR expert and Managing Director

In today's demanding landscape, where the boundaries between work, home, and personal time often blur, the cognitive load on busy professionals and parents can be overwhelming. If you find your focus fragmented by planning, scheduling, and a relentless stream of administrative tasks, you're not alone.   In a recent community call, Craniosacral Therapist & Founder of The Slow Fast Life, Faith Lantz , offered a compelling perspective: “Artificial Intelligence isn't just a futur

In an online landscape that moves at breakneck speed, many entrepreneurs and business leaders feel pressured to chase every new trend and algorithm. The result? Marketing fatigue and a strategy that feels scattered and unsustainable. In a recent Women of Hong Kong community call, marketing strategist, Maja Howard , cut through the noise to remind our community that sustainable growth isn’t about keeping up with every new tactic and trend, but about mastering the fundamentals

Ever scrolled through a beautiful travel reel or portrait photo and thought, "I could never do that?" Maybe you've wanted to start creating but felt held back by the fear of filming yourself in public, confusion over gear, or just not knowing where to begin. You're not alone. A few months ago, seasoned travel influencer and marketing professional, Malikah Kelly , jumped on a Women of Hong Kong Community Call to help us demystify the world of content creation. In a session pac

There’s nothing quite like the energy of a Women of Hong Kong Community Call when we have a true industry expert in the (virtual) room, Sassy’s very own Managing Director, Haley Herbst. With over 30 members joining live, the questions came fast and the insights were even faster. If you missed it, don't worry - I've got you covered with all the key insights that got everyone typing "YES!" in the chat. Kicking off with a big one: "How do we grow an audience without a large budg

Ever feel like you're shouting into the void with your Google Ads? You set a budget, write what you think are Pulitzer-winning ad copies, and then… crickets. You’re not alone. The digital marketing world is changing at light-speed, and the new pilot in the cockpit is Artificial Intelligence. In our latest WoHK Community Call, we sat down with the brilliant Anne Suaverdez , founder of Wresonate Media, to demystify how we can harness AI for Google Ads without it blowing up our

There’s a phrase that echoes through the digital marketing world every couple of years: "SEO is dead." But if you were in our vibrant community call this week, you’d know nothing could be further from the truth. This week, we were thrilled to host Velizara Tellalyan (Zara) , a certified SEO consultant and Google Ads expert with over 13 years of experience, for a deep dive into SEO for Beginners . With over 20 members in attendance, the energy was electric, filled with fantast