So you’ve mastered the three-second hook. You’re posting consistently. The views are starting to roll in - so what’s the next step? The goal now shifts from simply being seen to building a dedicated community that trusts you and actively engages with your brand.  This is where we move beyond basic reach and into the realm of strategic growth. Recently, we had our wonderful COO, Elisabetta (Liz) Sorrentino , jump in to host her third Women of Hong Kong Community Call on unlock

You've set aside the time, you've brainstormed the idea, and you've carefully edited your Reel. You hit 'post'... only to watch it flop and get no more than a few likes and views. It happens to the best of creators. In the fast-paced world of Instagram, creating content that truly connects and converts requires more than just good intentions demands a smart strategy. If your Reels aren't getting the reach you'd hoped for, it's likely not your content, but your approach to the

Creating content in a crowded digital space like Hong Kong can feel like whispering in a typhoon. You know you have a great product and a unique story, but is anyone really listening? The key isn't just to post more, it's to post smarter. Moving beyond vanity metrics to build a genuine community requires a strategic blend of authentic voice, data-driven insights, and consistent execution. In a recent Community Call, marketing genius and Women of Hong Kong founder, Sarah Vee ,

Remember when public relations meant hoping your news release would land in the right journalist's inbox? While that still has its place, the world of PR has transformed into something far more dynamic—and frankly, more exciting.  Moving beyond traditional media outreach, a modern PR strategy now demands a nuanced understanding of digital platforms, audience segmentation, and authentic brand storytelling. A few months ago, we had Carol Yeung , PR expert and Managing Director

In today's demanding landscape, where the boundaries between work, home, and personal time often blur, the cognitive load on busy professionals and parents can be overwhelming. If you find your focus fragmented by planning, scheduling, and a relentless stream of administrative tasks, you're not alone.   In a recent community call, Craniosacral Therapist & Founder of The Slow Fast Life, Faith Lantz , offered a compelling perspective: “Artificial Intelligence isn't just a futur

In an online landscape that moves at breakneck speed, many entrepreneurs and business leaders feel pressured to chase every new trend and algorithm. The result? Marketing fatigue and a strategy that feels scattered and unsustainable. In a recent Women of Hong Kong community call, marketing strategist, Maja Howard , cut through the noise to remind our community that sustainable growth isn’t about keeping up with every new tactic and trend, but about mastering the fundamentals

Ever scrolled through a beautiful travel reel or portrait photo and thought, "I could never do that?" Maybe you've wanted to start creating but felt held back by the fear of filming yourself in public, confusion over gear, or just not knowing where to begin. You're not alone. A few months ago, seasoned travel influencer and marketing professional, Malikah Kelly , jumped on a Women of Hong Kong Community Call to help us demystify the world of content creation. In a session pac

There’s nothing quite like the energy of a Women of Hong Kong Community Call when we have a true industry expert in the (virtual) room, Sassy’s very own Managing Director, Haley Herbst. With over 30 members joining live, the questions came fast and the insights were even faster. If you missed it, don't worry - I've got you covered with all the key insights that got everyone typing "YES!" in the chat. Kicking off with a big one: "How do we grow an audience without a large budg